Cover Photo Credits: https://oss.adm.ntu.edu.sg/jng134/4d-22-iii/
Growing up in a typical neighbourhood, we were used to having traditional bread for breakfast when the likes of major brand factory manufactured bread was still not in trend. Every neighbourhood used to have a traditional bakery or bread stall selling these humble and simple bread loaves.
I used to visit this bakery quite often when I used to work around Tai Seng area and have not been visiting for at least 7 years. I happened to be around the area and decided to pop by to get their bread for breakfast. Started in the 1980s, Jie bakery is one of the last 5 traditional bakery left in Singapore.
The bakery bakes daily and you can constantly smell the heavenly smell of their just out of the oven-baked goods. You can also see the workers slice the baked bread into the familiar soft white bread sold in many neighbourhood bakeries.
One of my favourite traditional bread is the rainbow bread which is commonly used as a wrap for traditional ice cream along Orchard Road. While the colours do not exactly provide any specific taste, I just feel it makes the bread tastier psychologically. I guess that is the taste of childhood.
Other than the plain bread loaves, you can also buy some of the buns with fillings ranging from the price of SGD 1.20 to SGD 1.30 for buns with tuna, sausage or simple jam spread.
The other very popular item which is widely bought by customers is the traditional bread with a fresh spread of your choice. The bread without spread is SGD 1.60 and with spread is SGD 3. You can choose between peanut, kaya, butter or strawberry and the lady at the counter will put on a generous amount of jam for your bread.
Photo Credits for Bread pictures: https://jiebakery.oddle.me/en_SG
This is some of the bread that they sell online available for delivery. The buns are only available at the store itself. I bought the traditional bread with peanut and kaya spread as the taste is just so nostalgic. The combination of the soft fresh bread combined with the thick gooey peanut butter and kaya is just a sweet slice of memories.
While the bread might not be as exciting or interesting as some of the new age bakeries but being one of the last few old school traditional bakeries left, they still use some old age recipes and methods which are very simple yet precious. If you are around the area, do drop by and try their bread.
Address: 123 Upper Paya Lebar Rd, Singapore 534837
Operating hours: 7 am to 11 pm ( From 10 am on Sun)